以贵州省黔东南州321项国家级和省级非物质文化遗产为研究对象，运用ArcGIS和地理探测器等工具分析了黔东南非遗分布特征、非遗活力值及其影响因素，探析了非遗空间分布规律和数字化传播策略。结果表明：(1)非遗数量榕江最多、三穗最少，各县域差异不大，民俗类非遗项目最多，曲艺类最少，各类非遗项目的数量不均衡；(2)非遗项目呈聚集分布，分布格局整体居中偏西南方向，具有多核心分散凝聚特征；(3)非遗活力值丹寨县最高、三穗县最低，各县（市）非遗活力值差距较大；(4)非遗活力值影响因素探测结果为数字商业地标指数解释力最高，数字化营销指数次之，信息基础设施指数和数字文旅指数较低。

Taking 321 national and provincial-level intangible cultural heritage items in Southeast Guizhou Province as the research object, we used ArcGIS and GeoDetector to analyze the distribution characteristics, vitality values, and influence factors of intangible cultural heritage, and explored the spatial distribution rule and digital communication strategies of intangible cultural heritage. The results show that(1)the number of intangible cultural heritages is largest in Rongjiang and smallest in Sansui, with little difference in the number of intangible cultural heritage in each county. The number of folk intangible cultural heritage projects is the largest, while that of folk art intangible cultural heritage projects is the smallest. The numbers of various intangible cultural heritage projects are uneven.(2)The spatial distribution of intangible cultural heritage is clustered, with an overall distribution pattern centered towards the southwest direction, exhibiting characteristics of multi-core dispersion and aggregation.(3)The vitality value of intangible cultural heritage in Danzhai County is the highest, while Sansui County is the lowest. There is a significant difference in the vitality values of intangible cultural heritages among different counties(cities).(4)The detection results of vitality value influence factors of intangible cultural heritages show that the digital commercial landmark index has the highest explanatory power,followed by the digital marketing index, the information infrastructure index and the digital tourism index are relatively low.